“Often what is common knowledge is not common practice,
and research which does not guide action is not worth doing.”
As scientists, we do a lot of research. But what for?
I thought I’d share this interesting excerpt about “research”.
Superficial research will always tell you things that you know. It rarely gets beneath the surface and the surface is there for anybody to see.
Also, it is easy to read the results of research and ‘recognise them’ as thing which you knew. However, few people would be able to predict the actual results in advance…
It is one thing to know the results of research, it is another to have sufficient information to act. Often what is common knowledge is not common practice, and research which does not guide action is not worth doing.
Taken from Customer Service Handbook, published by Centre for Professional Development.
